This book is a comprehensive and all-inclusive guide that tells you everything you need to know about digital marketing. It talks about every possible digital marketing tool and how to use them to their full potential.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation has eleven chapters and starts off with one that discusses the evolution of marketing and how it advanced into digital marketing. It also discusses the technology behind it. The second chapter discusses why digital marketing is important and how you should strategise to reach out to maximum customers. in the third chapter the book talks about the importance of having a good website and the steps needed to create one with the help of a web designer. The fourth chapter talks about optimising your site for a search engine and also advertising on these search engines. The book proceeds to discuss email marketing, social media, online PR and reputation management, strategic partnership and affiliate marketing. It also talks about the creative application of digital media and concludes with a chapter on the future of marketing.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation is written by Damian Ryan and Calvin Jones. The book was published by Kogan Page in 2008 and is available in hardcover.